Luca Deluca brings the raw energy of street culture into contemporary abstract expression. Growing up immersed in graffiti and urban art, he developed a practice that embraces imperfection, spontaneity, and the vibrancy of public space.

His career extended into the creative industry, where at WPP / VML New York he contributed to the acclaimed “Every Coca-Cola Is Welcome” campaign—an initiative that reimagined the iconic Coca-Cola logo through the lens of street art. This project reflects his conviction that symbols of mass culture can be reclaimed, reinterpreted, and returned to the people.

At Jon’s Canvas, Deluca channels this philosophy into the Abstract Expressionist, Abstract, and Street Graffiti collections, fusing bold gestural marks with the intimate personalities of pets. The result is work that is both personal and collective: a dialogue between the private bonds we share and the public language of urban art.